The Swastik brand of Sat-Isabgol was started in 1952 by the Gujarat Sat Isabgol Factory. The factory was established in 1951. Sat-Isabgol is the outer covering of the Isabgol seed, which is removed by milling without using chemicals. It has been used as a laxative to relieve constipation for a long time. It may also help lower cholesterol when used with a diet low in cholesterol and saturated fat. Swastik Set Isabgol brand is known for its superior quality and is very popular in the states of Gujarat, Rajasthan, Madhya Pradesh, Karnataka and Assam.